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What is Blogging All
About?
This is the first in a series about
blogging. This article is about the basics of blogging and
where it all came from. It also includes some guidance on the
structure of blogs.
Blogging originated in the 1990's from
weblogs. These were the "servers" log file. Blogs have
developed into no line journals. Weblogs require a dedicated
URL/or website but for blogging don't require anything except a
subscription to a free blogging service.
Many people use blogs for personal
reasons such as journals etc. They write about their feelings,
adventures or even just their day to day lives. In fact they
write about almost anything they want.
Blogs are also used for commercial and
business purposes. They are used to boost business, bring
public awareness to products or services or to boost the
writers credibility. In fact they can be a very effective form
of advertising.
Blogs are also be used as educational
tools. Teachers or lecturers can post details of lectures,
seminars on their blogs. Alternatively they can issue summaries
etc.
Writing is an art so blogging is an art
form. Blogging allows the writer to hone their skills with
words by choosing the right words to describe their feelings,
wishes and desires. The basic structure of a blog should
include:-
Title - This allows the blog to be
labeled
Body - this is the content of the
blog
Track back- you can link to other sites
using your blog with hyperlinks
Permanent links - your blog will have
its own unique URL
Comments - most blogs allow the readers
to comment on the blog
The blog provider should also allow you
to have additional features such as the ability to moderate the
blog comments and control spam.
If you want your blog to be read and to
be effective you need to consider the following:-
1) Your audience. It is best to consider
your audience and make your posts relevant and interesting to
your intended audience. You need to write something that is of
interest to your audience.
2) Make it Useful. If your blog is
anything other than a personal journal you should produce
content that is useful to your audience. Give them a reason to
come back.
3) Don't make it too long or too
complicated. Most people are busy and will probably scan
quickly through the blog. So make it concise and to the point
and try not to use long complicated words.
4) Add pictures or videos. "A picture
paints a thousand words" and will be remembered easier by most
people than a load of text. So add pictures to your blog. The
quality is not critical but obviously the better the quality
the better to give a good impression. It is fairly easy to get
hold of video software to post videos on the web as
well.
5) Add audio to your blog. Not as good
as video but still good.
6) Make it interactive. The more they
have to do the more they will remember the blog and the more
likely they are to re-visit.
If you have a blog you can join a blog
community where people with similar blogs link to each other.
Links can be made with hyperlinks or by RSS feeds. The great
advantage of this is that people will start to read your blog
and that is after all why it was published so people would read
it. If the blog is for commercial purposes it is vital that it
is read or it is useless. You can also get into social
bookmarking which will help to get the blog noticed but this is
a more advanced strategy (you can find out more about this at
the Internet Marketing Academy).
Hi, my name is
Oliver Trevelyan. I have recently
rediscovered a love for writing. I am
internet blogger, marketer and
entrepreneur you can find out more
about me and some more internet
resources at one of my
blogs http://homeincomestreams.wordpress.com/
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Profitable Blogs

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